By Alison Bailin Batz
Bloody mary bar? Check. Mimosa flights? Check. Cereal shooters? Check.
At Hash Kitchen, creativity is on the menu along with all of your breakfast and brunch favorites.
The 3,900-square-foot eatery that boasts the largest build-your-own bloody mary bar in Arizona and offers cocktail flights inspired by and featuring actual cereals opened earlier this summer on the corner of 44th Street and Indian School to much fanfare. While the fourth location in Arizona, the opening marked the first in the uptown area.
The brainchild of chef Joey Maggiore and the family-owned Maggiore Group – the founders of Tomaso’s, Tommy V’s, Tomaso’s When in Rome, The Sicilian Butcher and the Sicilian Baker – Hash Kitchen is housed in its own stand-alone brick building and screams “party” from the moment one walks in.
“Our design is modern and airy with lots of light,” Maggiore says. “Our white-washed walls have quirky brunch-themed sayings throughout to encourage photos and selfies. We also have a similarly photo-friendly wall made entirely of greenery, which is a signature in all of our Hash locations.”
Blue wraparound booths dot the seating area, which has space for more than 100, and there is a large DJ booth in one corner of the restaurant, giving it a bit of a club vibe.
“We bring in rotating guest DJs every weekend. They play everything from house music to mashups to country. There is something for everyone,” Maggiore says.
The menu, crafted by Maggiore, himself features a variety of hash entree options, decadent French toast, frittatas, eggs Benedict with beer cheese-infused hollandaise, waffles, several types of pancakes and even cannoli doughnuts. There is also a kid’s menu and gluten-free options available.
Like the food menu, the bar program is similarly a combination of tradition, modern interpretations and out-of-the-box options.
“Our brunch cocktail program is spearheaded by cocktail master Sheldon Wiley, who recently earned a Guinness World Record for the World’s Largest Negroni,” Maggiore says. “He’s dreamt up everything from slushies with spiced rum presented in disco balls and topped with hand-spun cotton candy to mimosas with strawberry boba to coffee cocktails to make even the most discerning java aficionado smile.”
As noted prior, the bloody mary bar is truly outrageous.
“Guests are able to choose their own house-infused vodka flavors, salt rims, and made-from-scratch bloody mary mixes such as classic and habanero. Then, we have more than 60 toppings that run the gamut from beer jerky, bacon and pickles to fried ravioli,” Maggiore explains.
And then there are the cereal cocktails. Available on their own or in a flight of shooters, these adult takes on nostalgic children’s cereals are available in four flavors.
Hash Kitchen is open Monday through Friday from 7 a.m. to 2 p.m. and on Saturday and Sunday from 7 a.m. to 3 p.m.
4315 E. Indian School Road, Phoenix; 602.612.5580; www.hashkitchen.com.